Handelsmarketing: Grundlagen Der Marktorientierten Führung Von Handelsbetrieben (Springer-Lehrbuch) (German Edition)

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Handel: der unersetzliche Grundpfeiler unserer Volkswirtschaft. Zahlreiche Unternehmen sind heutzutage Händler, die "herstellen lassen". Daher ist es für Theoretiker wie Praktiker unerlässlich, sich mit Unternehmen(snetzwerken) in Handel, Distribution und Dienstleistung zu beschäftigen. Hierzu bieten die Autoren Ahlert und Kenning (Uni Münster) Grundlagen zur marktorientierten Führung von Betriebe...

Series: Springer-Lehrbuch
Paperback: 368 pages
Publisher: Springer; 2007 edition (August 31, 2011)
Language: German
ISBN-10: 9783540408710
ISBN-13: 978-3540408710
ASIN: 3540408711
Product Dimensions: 6.1 x 0.8 x 9.2 inches
Format: PDF ePub fb2 TXT fb2 ebook

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ere Konzepte (u.a. Markenmanagement).